Wed, 25 Jan 2017 15:24:44 GMT (subscription)

Major brewers suffer as Japanese beer volumes continue decline - report (subscription)
According to the report, this marks the first time demand has fallen across all three of Japan's beer categories - beer, low-malt happoshu and so-called "third-category" beers. Third-category beers, also called "new genre" beers, are even lower in malt ...
Japan's beer imports hit record lowThe Drinks Business

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Wed, 21 Dec 2016 13:31:29 GMT

The Drinks Business

Japan to streamline beer taxes
The Drinks Business
In Japan 'beer' is defined as a beverage that has more than a 67% malt content, otherwise it is be recognised as inferior happoshu and hodgepodge. The current proposal is also seeking to reduce the 67% threshold to 50% to allow more imported beers to ...

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Mon, 25 Mar 2013 22:34:01 GMT


Japan's Greatest Faux Beers: Everything You Need to Know About Happoshu
Whether you realize it or not, you've probably had a happoshu (発泡酒)or “low-malt beer-like beverage” if you've ever had a night out in Japan. The taste of a typical happoshu can vary from “pretty close to the real thing” to “yes, this is definitely ...